On June 17, video game giant Ubisoft launched a series of blockcha-in-based digital collectibles for the popular Rabbids television and game franchise. The money raised from the sale of these will be used to support the United Nations Children’s Fund, UNICEF.
According to VentureBeat, France-based Ubisoft is launching about 55 collectible Rabbids as tokens in the Ethereum blockchain. These assets are represented by the non-expendable tokens (NFT) ERC-721
Collectibles have their own characteristics, design, value and can be exchanged like stickers. Ubisoft will donate all proceeds from the sale of these collectibles to the UNICEF fund.
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Transactions at ETH
The company said that Rabbids tokens are using an „always on sale“ model. This means that other potential collectors can buy tokens from their current owner at any time, as long as they are willing to pay the current price of the collectible in Ether (ETH).
Ubisoft says that former Rabbid owners will receive a special token certificate, called Proof of Plausible Ownership (POPO), to prove ownership of the tokens.
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The game leader also explains that Rabbids‘ tokens change every time they receive a new owner, completely changing the aesthetic representation of each Rabbid.
Ubisoft also reinforced the idea that these new Rabbids collectibles are „fully interoperable“ with other blockchain games.
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Ubisoft continues to strengthen the adoption of Ethereum Code across its line of business. Cointelegraph reported on January 2 that the company will become a block manufacturer in UOS Blockchain, supporting a game project called Ultra.